Rumours Say Cher Lloyd Puts Pen And Paper To Roc Nation


She may have only come fourth in this year’s ‘X Factor’ but Cher Lloyd has become the centre of a fevered bidding war between rap mogul Jay-Z and Black Eyed Peas’ Will.i.am — with Beyoncé’s husband winning out. The Sun reports that the wannabe rapper has signed up with Jay-Z’s Roc Nation label despite Will.i.am’s promises to tie her to his label. A source explained to the newspaper her decision to go with the the Jigga Man saying: “Even though Cher didn’t do terrifically well in the ‘X Factor’ finals, there’s been a hell of a lot of interest in her. Will.i.am’s backing only intensified the battle to get her signature.”

The source continued: “After weighing up the pros and cons, it was thought that the team at Roc Nation would be best placed to turn her dreams of stardom into a reality.”Whether Lloyd can go the distance remains to be seen. Many previous contestants such as Ray Quinn or Rhydian Roberts have ended up in musicals, while others — including Stacey Solomon and Same Difference — have had to make do with earning a living performing in the less than glittering environs of holiday camps. Conversely, 2008 runners-up JLS have carved themselves a successful career that has seen them scoop Mobo and Britawards as well as launching their own range of condoms. Cher’s fate may well transcend all that. The source also told the paper: “All the labels are on the lookout for sassy, young female artists with bags of attitude, and Cher fits that bill perfectly.”

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About Knotti
New Media Evangelist, Founder of Merchism, Street Knowledge Media, CO CEO.

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